Assistant Manager, Marketing Automation

building technology & ideas ltd.

Vacancy

1

Job Responsibilities

• Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements.
• Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software
• Understand and evaluate campaign metrics and distribute campaign performance to the marketing team.
• Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously.
• Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
• Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
• Support essential marketing operations initiatives in Mailchimp/Brevo/ADN Email such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing.

Employment Status

Full-time

Workplace

• Work at office

Educational Requirements

BBA/MBA from any reputed University

Experience Requirements

• At least 5 years
• Analytical Skill, Communication, Multitasking, Project Management, Testing

Additional Requirements

• Expert in Mailchimp, Brevo ADN Email or similar marketing automation tools.
• Experience with lead scoring and nurturing
• Experience with CRM, preferably Salesforce
• Ability to analyze data and report on campaign performance
• Experience with A/B testing and optimization
• Knowledge of HTML and CSS for email and landing page templates
• Excellent communication and project management skills
• Ability to work independently and in a team environment
• Well-versed in current marketing automation trends and best practices

Job Location

Dhaka

Compensation & Other Benefits

• Pick & Drop facility.
• Salary Review: Yearly based on performance
• Festival Bonus: 2 (Yearly)
• Earn leave Encashment
• Gratuity Scheme
• Lunch & Mobile allowance
• Welfare Fund
• Weekly Holidays: Friday and Alternative Thursday